Privacy Statement: GLUE

Privacy Statement: GLUE

Last updated: September 2022

1. What is GLUE and why this explanation?

Who are we?

GLUE is a three-day design-route from and for Amsterdam designers, the general public, architects, brands, showrooms, galleries, academies, and other colleagues. GLUE amsterdam connected by design connects all locations and provides a substantive and attractive program for colleagues and the public.

Our (contact) details are:

  • Name under the articles of association: GLUE   
  • Postal address: Jacob van Lennepkade 386-2, 1053 NM Amsterdam  
  • E-mail address AVG:
  • Data Protection Officer’s e-mail address:
  • Data Protection Officer’s phone number: +31 65510727
  • Chamber of Commerce number: 81998740 
  • VAT number: NL862299159B01

In this declaration (hereinafter referred to as the ‘Privacy Statement’), ‘we’, ‘us’ or ‘our’ all refer to GLUE. ‘You’ or ‘your’ refers to the user(s) of our website or people we wish to inform about this Privacy Statement. 

Why this Privacy Statement?

GLUE may process your personal data to gain insights into the performance of our activities. Examples include you visiting GLUE or our website, attending one of our meetings, exhibitions or other events, signing up for one of our newsletters, or in your capacity as a participant, sponsor or partner.

We are aware of the necessity to protect your personal data. Careful handling of personal data is of vital importance to GLUE and all its affiliated legal entities. We act in accordance with applicable legislation and regulations, such as the General Data Protection Regulation (GDPR). We will only collect and process your personal data if this is permitted under the GDPR. Your personal data will be treated confidentially and will only be processed for the purpose for which it was collected. We ensure that your data is protected in an appropriate technical and organisational manner.

In this Privacy Statement you can read which personal data we (might) collect from you and why (for what purposes). You can also find more information about your rights as an involved party here. 

For whom?

This Privacy Statement applies to visitors to our website, and all sub-domains. Furthermore, this Privacy Statement applies to all those whose personal data we process in the context of our activities, services and activities.

We hope that all the information below is clear. If you have any questions, please contact us. Our contact person for the Privacy Statement and related topics can be reached via the contact details mentioned above.

2. What personal data do we collect?

GLUE will only process your personal data if this is necessary for the performance of our activities, services or work. Another reason for processing your personal data may be because you have provided GLUE with your contact details yourself. For example, because you would like to get in touch with or stay in touch with us, want more information, have applied for one of the newsletters, and/or support us as a sponsor or partner.

Below is a list of personal data that we usually process. Paragraphs 3 and 4 include additional information regarding the purposes of and legal grounds for the processing. Which of your personal data is collected depends on our relationship with you. 

The following personal data may be collected: 

  • First and last names, initials
  • Title
  • Address details
  • Telephone number
  • Date of birth
  • Gender
  • E-mail addresses
  • Bank account number or card details
  • Function, profession or training
  • Photographic and/or video images
  • Interaction data, such as IP address, surfing and click behaviour on our website and location data
  • Area of interest
  • Events visited/hall rental

3. General purposes and grounds for the processing of personal data 

Below is a summary of the general purposes and the legal grounds for processing your personal data. Section 4 explains this information for specific activities or for each group of stakeholders in more detail.

GLUE will only process your personal data if this is necessary for: 

  • Providing information and service purposes, such as maintaining contact, improving the quality of our activities, fulfilling a request for information, or responding to a question or complaint.  
  • The creation and execution of agreements between you and GLUE, such as purchasing and paying for tickets online; for (digital) (visual) material; for the delivery of products or services by you as a supplier, employee, volunteer or self-employed person; hiring GLUE as an event location; for gifts, loan and donation agreements and the processing of a bequest. 
  • Following up on legal obligations whereby we are obliged to pass on your personal data to the government, such as the tax authorities. 
  • Promotional purposes such as sending newsletters and displaying announcements or messages on social media channels like Facebook, Instagram, Twitter, LinkedIn and Snapchat, and online advertisements (remarketing). 
  • Development and analytical purposes to further develop, maintain and improve our website. 
  • Statistical analysis and market research, such as evaluating responses to our online promotional campaigns and sending or conducting (online) surveys. 
  • Marketing purposes, to better understand your preferences and wishes. 
  • Security and the prevention and detection of damage, theft or fraud.  
  • Scientific and historical research, archiving in the public interest. 
  • Educational, academic, journalistic and artistic purposes.

Our processing operations for the above purposes are based on the legal principles laid down in the GDPR: ‘the execution of agreements’, ‘the fulfilment of legal obligations’, ‘task of general interest’, our ‘legitimate interest’ and/or because you have consented to the processing and have given us permission to do so. These legal provisions also apply to specific processing operations listed in Paragraph 4 below.

If you choose not to provide the personal data requested by GLUE, we may not be able to provide you with the information and/or agreements or services you have requested and/or we may not be able to fulfil the purpose(s) for which we requested and processed your personal data. 

4. Purpose and basis of specific processing operations of personal data

Online or telephone contact with GLUE

GLUE collects your personal data when you contact us, whether by social media, e-mail, telephone or post. We must use these personal details to be able to respond to your questions, and/or to provide the services and/or information or products you have requested.

The requested personal information includes your name and contact details (such as e-mail address, telephone number or address) and depends on how you want us to respond (by e-mail, telephone or post) and your personal choices and requests.

Events organized by GLUE

At most events, we process the personal data of guests and visitors as lists. These lists are reviewed by the Hospitality Department with respect to granting access. The lists can also be shared with the employees and management of Het Nieuwe Instituut, who have a legitimate marketing interest in knowing more about visitors. They may also be used to elaborate on and further develop our business activities and marketing objectives.

When we organise an activity or event together with another party, the relevant contact details of people may be shared.

Photographs and video recordings at events
During events it is possible that a photographer engaged by GLUEphotographs and/or films the event, the participants and the visitors. GLUE has a legitimate marketing interest in making and publishing these recordings, which include recognisable images of people, on its website and/or on social media, while of course respecting the privacy of those involved. 

Visit in the context of education and educational programmes 

The visiting regulations apply to visits by (school) children, a school or educational institution for educational purposes (such as workshops). The personal data of individual participants in the group will not be processed. The name and contact details of the contact person of the group as well as the bookings per school are recorded in our booking system.

Based on your personal data, we may approach you in the future regarding other activities associated with our educational programme. If you do not wish to receive this information, we will delete your data and no longer use it.

Online visitors to our website 

GLUE provides information about its activities on its website:

When you visit the website of GLUE, we process your IP address. This can be personal details. We do this to analyse how often our website is visited. We also measure visitor flows to our website and may collect information about your browsing behaviour. We do this to customise your experience of the website. Among other things, we record your preferences and settings and collect statistical data that help us to improve and further develop our website.

Newsletter: stay informed 

GLUE periodically sends out newsletters by e-mail to inform interested parties about our activities and events. You can sign up for this via the Eventbrite and Mailchimp websites, among others. When you register, you provide us with your e-mail address, possibly also your (first) name, and you grant us permission to process your personal data.

You have the right to unsubscribe free of charge from our newsletters at any time by contacting our Data Protection Officer via the contact details in Paragraph 1 of this Privacy Statement. You can also do this by using the unsubscribe feature which is included in every newsletter you receive from us.

The processing of personal data for our marketing purposes

GLUE may collect, store and use personal data in its CRM system for marketing purposes. For example, if you provide one of the staff members of GLUE with your contact details, if you have met them, or if you have entered into an agreement with GLUE as a contact person.

We may contact you by telephone, e-mail or post for marketing purposes regarding our activities, events and to discuss ways to support our organization. If you inform us that you do not wish to receive this form of marketing, we will stop sending it to you. We will not contact you for such marketing purposes by electronic means (by e-mail) without your consent.

If you do not want your data to undergo the processing described to above, you can report this to our Data Protection Officer or make use of the unsubscribe function included in every newsletter you receive from us. 

Friends/Members of Het Nieuwe Instituut and gifts, donations, bequests and loans 

With regards to the administrative processing and settlement of gifts, donations, bequests and in- and outgoing loans received by us from Friends, Members and other Partners, GLUE will process your personal data, such as your first and last name, e-mail address, telephone number, address details and payment details, in order to comply with the legal obligations under the agreement. Because of our status as an ANBI (a Public Benefit Organisation), we may be under a statutory obligation to provide your personal data to the tax authorities.

We will ask you whether you, or the legator, wish to retain anonymity with regard to (the exhibition of) the donated, borrowed or acquired object, and in publications or publicity about it, or whether you agree to us stating your name or that of the legator if the object is exhibited or appears in any publication or our publicity.

You have the right to withdraw this consent by sending a letter and/or e-mail. GLUE reserves the right to refuse such a request if, for example, it can invoke Article 85 Paragraph 2 of the GDPR because, for example, this right does not apply to processing operations for journalistic or academic purposes. .

Job applications to Het Nieuwe Instituut

During a job application procedure, we process personal data, such as your name, address, e-mail address, telephone number, date of birth and gender. In addition, GLUE will ask for information about the courses you have followed and your employment history. In this context, GLUE may want to view a (business) social media profile such as LinkedIn. GLUE will only process the data if it has a legitimate interest in doing so and if it benefits the procedure of finding the right candidate for the position. 

5. How long do we store data?

GLUE does not store personal data for longer than is necessary for the purpose for which it was obtained, unless we are legally obliged to do so. We may store it because we have a legitimate interest, or because you asked us to do so and granted us permission.

Your personal data will be deleted if it appears that your contact details are no longer correct, if your personal data were processed with your consent and you withdraw your consent, if the legitimate interest on the basis of which we process personal data lapses, and after the time periods specified below expire:

Dealing with complaints

Information about how questions or complaints are dealt with will be kept for a maximum of 2 years after these questions or complaints have been addressed.

Photos and film recordings at events

GLUE stores photographic and/or video footage of events for a maximum of 15 years after the event has ended, unless there is a legitimate interest (legal basis) that is linked to our archival function to preserve certain photos for an indefinite period of time.

Donors, Friends, Members, funds, partners, contacts

The contact details of people who support GLUE (for example as a Friend or Partners) or who are or have been associated with us as a partner or member are kept for a maximum of 7 years after the termination of the agreement, taking into account the marketing interests involved and the function of our (sponsor) network.

The personal data of people who purchase products and/or services (such as tickets or [visual] material), or who are the contact person for educational visits or hall rental at GLUE, are stored for a maximum of 5 years after the termination of the last agreement. 

Job applicant data

The personal data processed in the context of a job application will be kept for a maximum of 4 weeks after the application procedure ends. If GLUE wishes to retain personal data for a longer period, it will ask the applicant for permission, after which the data will be stored for a maximum of one year.

6. Who is involved in processing your personal data and with whom do we share such data?

During the execution of their work, staff of GLUE may access your personal data. Access to personal data is only possible if the employee needs it to perform his or her duties.

To support our organisation, we may engage third parties to process personal data. In the event that GLUE hires such ‘processors’, it will conclude an agreement in which we confirm, among other things, the obligations of such a third party and also, for example, that your personal data is properly protected.

Unless we have a legitimate interest or a legal obligation, GLUE will not disclose your personal data to third parties for commercial purposes, unless you grant us permission to do so.

You retain the right to withdraw your consent in such cases; see Paragraph 8 below. Your personal data may be processed within countries of the European Economic Area (EEA). Your personal data will not be processed outside the EEA.

7. What security measures do we take and how do we report data leaks?

GLUE has taken appropriate technical and organisational measures to protect your personal data against loss or against any form of unlawful processing (hacking), unauthorised access and disclosure.

Anyone with access to your data on behalf of GLUE is obliged to maintain confidentiality and to handle your data with care. Our employees are bound by an internal privacy policy. When GLUE uses third parties as processors, we require the same technical and organizational measures from them; this is included in the agreement we conclude with the processors.

In the unlikely event of a data leak, we will – in cases where this is required by the GDPR and/or other legislation – notify the Personal Data Authority (in good time) and, where necessary, also notify you personally.

8. What are your rights?

Pursuant to the GDPR, you have the following rights as an involved party:

  • The right to request information about how your personal data is processed;
  • The right to have your personal data transferred to another party (data portability);
  • The right to change your personal data;
  • The right to withdraw your consent; The right to have your data deleted if it is no longer necessary for the purposes for which it was obtained or if you withdraw your consent. You do not always have the right to have data deleted, exceptions may apply; 
  • The right to limit the processing;
  • The right to object to the processing;
  • The right to lodge a complaint with the Personal Data Authority if you believe that GLUE is in violation of the applicable privacy rules. 

GLUE considers it important to point out that the rights described above are not absolute rights and that under certain circumstances GLUEmay not be obliged to comply with a particular request. We assess each request individually in the light of the specific circumstances and current legislation. If we are unable to execute a particular request, we will always give you our reasons for not doing so.

If you do not agree with our decision, you can lodge a complaint with the Personal Data Authority or submit it for arbitration. However, the right to object to the use of personal data for (direct) marketing purposes is absolute. This means that we will always accept a request to block anything that falls under direct marketing. 

You can send your privacy and other requests to GLUE by e-mail to and/or by post to the following address: GLUE, Jacob van Lennepkade 386-2, 1053 NM Amsterdam, for the attention of our Data Protection Officer.

In relation to these specific processing purposes, the rights of involved parties (with regard to access, modification or deletion of personal data) as set out in Paragraph 8 are limited.

9. Use of cookies/hyperlinks

Our website uses so-called cookies, scripts, beacons/tags and pixels (hereinafter: cookies). Cookies are small text files that contain (limited) information about you as a user and are stored on your computer by your browser.

GLUE uses and places cookies to collect information about how our services are used and to improve and adapt them to our visitors’ needs. We also use cookies for our own marketing purposes, including online advertisements. These cookies can be placed by GLUE or by third parties. You can choose not to accept (some of) these cookies by changing the settings in your Internet browser. The cookies used by GLUE can be divided into different categories: 

  • Functional cookies
    Functional cookies are essential for GLUE’s website to function properly.
  • Analytical cookies
    These cookies are used for analytical purposes. For example, GLUE can analyse visitors’ browsing habits on the website.
  • Marketing cookies
    Tracking cookies consist of cookies (from third parties) that monitor visitors’ Internet behaviour with the aim of displaying targeted advertisements.
  • Other cookies
    This category includes cookies that cannot be included in the previous categories but do have tracking or profiling properties.


Because we post links to third party websites on our website, it is important to remember that when visiting such third party websites, the Privacy Statement of the website concerned applies, and not that of GLUE.

10. Amending this Privacy Statement 

Our Privacy Statement will be amended from time to time.

For the latest information about privacy in our locations, at our events and on our site, we advise you to consult the current version on our website.



Jacob van Lennepkade 386-2, 1053 NM Amsterdam