Meet our Founding Partners

GLUE amsterdam connected by design is made possible by the support of our Founding Partners. Their businesses are strongly tied with the culture and economy of Amsterdam. Who are they?


Media partners

Robert Bronwasser

Robert Bronwasser offers a three-day look behind the scenes. His large studio on the Johan van Hasseltkanaal in Amsterdam North offers an almost unobstructed view of the IJ, despite the fact that there has been a lot of construction of late. Inside, during GLUE, you can see how the designer sketches and designs, and how that leads to products of which there are many examples in the studio: from a coat rack, table and sofa to crockery and the watering can. Not only can you see live how Robert Bronwasser works, but you can also see it in images and text: his book Enjoy Everyday Design will be presented during this event.

Marcel Vermeulen - Managing Director Kvadrat Benelux

Marcel Vermeulen was one of the founders of GLUE. During a dinner at De Plantage, a plan was forged, which led, among other things, to Kvadrat opening its doors during the event, showing the latest collection of textiles from design agency RAW COLOR.

Michel Troost - owner Kasstoor

Guess who’s back? GLUE is a good momentum to show that Kasstoor has resurfaced. With a new logo, a new website, and a new collection that is indebted to the surprising high-end profile of yesteryear. For a year now, Kasstoor – formerly De Kasstoor & Wonen 2000 – has had a new owner: Michel Troost. We know him as the managing director of Vitra Netherlands, where he worked for ten years, and in recent years as the managing director of Montis.

Ingeborg de Roode - Curator Industrial Design at Stedelijk Museum Amsterdam

‘We participate in events in order to be able to focus more attention on design, as was previously the case with Inside Design or the Experimenta design biennial, but for some time there has been nothing specific in that area in the city. It so happens that GLUE coincides exactly with the 125th anniversary of Stedelijk Museum Amsterdam in September,’ says Ingeborg de Roode, curator of industrial design at the museum. To celebrate, she is preparing a major exhibition entitled: ‘From Thonet to Dutch design – 125 years of living at the Stedelijk.’ Here, GLUE will open with a debate on why designers are important to the city and how they can contribute to it.

Helmich Jousma - Teamleader Concept Design at Interface the Netherlands

‘‘There was a triple gap,’ says Helmich Jousma, Concept Design team leader at Interface Netherlands, cryptically. He knows that the fact that the Dutch office of the international company specialising in sustainable floor coverings is located in Scherpenzeel seems far off to many people. ‘By participating in this design event, we’ll meet in Amsterdam and close that gap.’
Another gap that he refers to is that Eindhoven, with its Dutch Design Week and link to the Design Academy, has filled a hole, and that many other events are concentrated around Rotterdam. ‘Now it’s time for GLUE to put the creative capital back on the map,’ he says decidedly.