Kitty de Groot, product & interior designer, founder of StudioVIX. "We love to create joyful interactions between our products and the user. We aim therefore to create iconic products, timeless and durable, using high quality, pure materials and forming them with care in The Netherlands. " Our BLOEM Floor lamp will be launched at GLUE. An iconic design classic; in silhouette an elegant snowdrop. BLOEM is unique in its three rotatable lampshades to create the nicest light ambiance.