A vibrant show with designers and artists curated by Jan Agelink SUPERTOYS SUPERTOYS - STUDIO PMS - AUDREY LARGE - RIVE ROSHAN - GEKE LENSINK - STUDIO HEDWICH HOOGHIEMSTRA - SARAH VAN SONSBEECK
Today's designers navigate between physical and digital, art and technology, reality and fantasy. Exploring digital possibilities produces extraordinary objects. The infinite creativity of digital culture and design is an engine for innovation. Everything we discover digitally about shapes, stories, connections leads to exponentially more stories and innovation. I find this exponential growth fascinating and also to see and feel the reaction of the 'physical' world to it. The digital world demands interaction from the user, the user is needed to create and react. It is a way of looking and designing that creates new forms in the physical world. The user is essential to make the overall picture. The viewer has a relationship with the object based on emotions. As a result, human interaction, is still central.
Herengracht 528 & Keizersgracht 704